Three beats: a web rebuild, a learning management system built from free tools, and a PRSA-winning campaign that quadrupled traffic to a statewide legal help platform.
Austin Free-Net was an Austin nonprofit dedicated to ending the digital divide — providing free computer literacy training, technology access, and internet resources to underserved communities. The Texas Equal Access to Justice Foundation (TEAJF) was a statewide organization connecting low-income Texans with civil legal help through the TexasLawHelp.org platform and related programs including CE-accredited librarian and community advocate training.
Both organizations were doing real work with real community impact — and both were running on digital infrastructure that didn't match their ambitions or their grant reporting obligations. No learning management system. Outdated websites. Compliance reporting done manually, differently for every funder. The work was there. The systems to support it weren't.
I led delivery and compliance reporting for city, state, and federally funded programs — managing partners, volunteers, training services, and operational reporting across multiple grant relationships simultaneously. In the nonprofit context, grant compliance is not optional: the reporting has to be accurate, timely, and formatted exactly as each funder requires, or you lose the funding.
I also built the digital and operational infrastructure that didn't exist — the website, the LMS, the Salesforce reporting system, the TEAJF campaign. Three years of building the systems that let the mission actually function at scale.
The Austin Free-Net website before the rebuild was not serving the organization — the programs, services, and training offerings were not clearly communicated, and the site didn't give community members or potential partners a credible picture of what AFN actually was. I rebuilt it from the ground up: new information architecture, new content strategy, new visual organization that made the programs legible to first-time visitors.
The before and after is stark. The rebuilt site accurately reflected the full scope of AFN's work — free training programs, fee-based offerings, partner sites, volunteer pathways, and the grant-funded programs that made most of it possible. It also gave funders a clearer picture of what they were funding, which mattered at every reporting cycle.
Before
Outdated, unclear, not serving visitors
Programs and services not clearly represented. Community members couldn't easily find what was available. Funders couldn't see the breadth of what their grants were supporting. The site had drifted away from the organization it was supposed to represent.
After
Rebuilt from IA through content
New information architecture organized around what users actually needed to know. Content strategy that made training programs, partner sites, and funding credibility all legible. A site that worked as a tool for the organization, not just a presence.
Austin Free-Net needed to track training program outcomes for multiple grant funders with different data requirements. No LMS budget. No off-the-shelf solution that fit. I built one from free tools: Google Forms for enrollment and assessment intake, Google Sheets as the data backbone, and automated reporting workflows that turned raw program data into the formatted funder reports each grant required.
The system evaluated curricula effectiveness, tracked participant outcomes across programs, and produced the compliance data that kept the grant funding intact. It worked. It was also clearly a workaround — and I knew it. So alongside the functioning system, I documented the full requirements for a vendor to build a real LMS after I left: data model, reporting needs, integration requirements, and the specific things the Google-tools version couldn't do. The next person didn't have to start from scratch.
Google Forms + Sheets LMS
Enrollment intake, skills assessment, and outcome tracking built on Google Forms, with Google Sheets as the data layer. Automated reporting workflows generated funder-formatted compliance reports for city, state, and federal grants — each with different data requirements — without manual reformatting for every deadline.
Salesforce tracking and reporting
Designed Salesforce-based tracking and automated reporting workflows to evaluate curricula effectiveness and guide program improvements. Connected program delivery data to the metrics each funder required — built to be sustainable across reporting cycles, not rebuilt from scratch each time.
Vendor requirements documentation
Documented the full requirements for a real LMS build: data model, reporting specifications, integration requirements, and the gap analysis between what the Google-tools version could do and what the organization actually needed long-term. Left behind so the next person or a vendor could build the right thing without rediscovering the problem from zero.
Grant compliance infrastructure
Managed compliance reporting for multiple concurrent grants simultaneously. Designed the data collection and reporting workflows to make this sustainable — a system, not a sprint at each deadline. City, state, and federal funders all satisfied, each in their own required format.
The Texas Equal Access to Justice Foundation ran TexasLawHelp.org — a statewide platform connecting low-income Texans with civil legal information including protective orders, family law resources, housing rights, and consumer protection. The platform was well-built. The problem was awareness: the people who most needed it didn't know it existed, and the community advocates and librarians who could have directed them to it hadn't been trained to use it.
I led the digital strategy and outreach program: CE-accredited training classes for librarians and nonprofit employees across Texas, printable collateral and downloadable teaching materials for broader dissemination, marketing and communication plans, and a media outreach effort that generated local TV, radio, and newspaper coverage across the state. The results were measurable: traffic to TexasLawHelp.org quadrupled.
PRSA Austin · PR Choice Awards
Best PR Campaign for a Nonprofit
The TEAJF campaign won the PRSA Austin PR Choice Award for Best PR Campaign for a Nonprofit — recognizing both the campaign's communications quality and its measurable public impact. The work connected more low-income Texans with civil legal resources at a time when access to that information had real consequences for real people.
Rebuilt Austin Free-Net's website from scratch — new information architecture and content strategy that made programs, services, and funding credibility legible to visitors and funders alike.
Built a functioning LMS from Google Forms and Google Sheets — enrollment intake, outcome tracking, and automated funder-formatted compliance reporting across city, state, and federal grants simultaneously.
Documented full vendor requirements for a real LMS build — data model, reporting specs, integration requirements, and gap analysis — so the next person had a blueprint, not a blank page.
TEAJF campaign quadrupled traffic to TexasLawHelp.org and generated TV, radio, and print coverage statewide — connecting more low-income Texans with civil legal resources at the point of need.
PRSA Austin Best PR Campaign for a Nonprofit — third-party recognition of the campaign's public impact and communications quality.
Managed partners, volunteers, and training services across a multi-grant portfolio in a resource-constrained environment — the kind of delivery discipline that translates directly into every engagement that follows.