About
Senior web and digital program manager. Also: paint pourer, problem-solver, and keeper of a very opinionated cat.
Who I am
I make complex web and digital programs make sense — to engineers, to executives, and to the people stuck in between. For twenty years I have been the person who walks into a situation where the plan and the reality have stopped talking to each other, and figures out how to get them back in the same room.
I work best in the space where technology, content, process, and people all intersect. Where someone needs to translate between a CMS migration and a stakeholder who just wants to know when the site will be live. Where a broken QA workflow needs a new system, not just a new spreadsheet. Where the team is capable but the operating model is working against them.
I don’t write requirements from assumptions. I go find out what people actually need first — through focus groups, discovery sessions, physician interviews, coalition meetings, whatever it takes to surface the real constraints before they become launch-day problems. And I tend to leave things behind that outlast the engagement: documented systems, trained replacements, structured handoffs. Not because it’s required, but because that’s what the work is actually for.
I don’t use jargon if I can use plain language instead. I don’t build processes for the sake of having processes. And I try hard to make the people around me feel like the chaos is manageable — because usually it is, once someone draws the map.
What makes me unusual
I speak both languages
Technical enough to know when something is genuinely hard and when it’s being made complicated. Business-fluent enough to translate that to a VP without losing the nuance.
I build measurement in from the start
Analytics infrastructure, Power BI dashboards, GTM governance — I don’t treat measurement as a reporting afterthought. It’s part of how I know the work is working.
I use AI practically
Not as a novelty. At 360training I built an AI-assisted copy workflow that cut drafting time by 90% — and documented it well enough to hand off to my replacement. The skill isn’t using AI. It’s knowing which problems are worth bringing to it.
I make the room calmer
Delivery chaos is usually a communication and visibility problem wearing a technical costume. I find the real problem and address that instead.
Career timeline
Click a decade to explore. Each stop added something the next one needed.
Feb – Jul 2025
Web Delivery Program Manager
Bridge Partners (serving a large enterprise B2B technology client)
Sole PM across five external vendor teams on a flagship B2B website spanning global markets. Mapped structural delivery risks across five broken workflow systems, built a QA intake proof-of-concept, designed a phased modernization roadmap, and rebuilt a fractured vendor relationship from the ground up.
Dec 2021 – Sep 2023
Web Marketing Manager / Web Platform & Digital Experience Manager
360training
Owned web delivery for B2B and B2C ecommerce properties on Drupal and WebSphere. Built AI-assisted content workflows, led platform strategy for a headless CMS transition that earned CMO approval and CTO endorsement, and created reusable delivery templates and operating rhythms across a high-volume release environment.
Dec 2019 – May 2021
Project Manager
Educational Testing Service via PwC
Managed a master project schedule of 100,000+ tasks for Texas K-12 statewide assessment. Built Power BI reporting infrastructure, improved data quality at the source, and created standardized schedule creation processes adopted across the PMO.
Jan 2018 – Dec 2019
Senior Digital Project Manager
Texas Association of School Boards (TASB)
Led an internal fee-for-service digital agency. Ran 40+ hours of stakeholder focus groups, built a full analytics measurement chain connecting member behavior to business goals, designed a complete delivery operating system in Asana, and managed the Kentico to headless CMS migration alongside the ongoing portfolio.
Nov 2014 – Jan 2018
Senior Digital Strategist
Ascension — Seton Healthcare Family
Led enterprise digital programs at the largest nonprofit healthcare system in Texas — 12,800 employees, 100+ clinical locations. Secure physician portals, patient-facing scheduling, Sitecore migration planning, Blackbaud-based employee giving platform, a WordPress Multisite portfolio of more than a dozen SEO-optimized properties, and executive metrics reporting across all of it.
May 2011 – Oct 2014
Director of Programs and Training
Austin Free-Net
Built the programs, systems, and infrastructure for a digital literacy nonprofit serving underserved communities — including the only free computer access in Austin available without a government ID. Strategic planning from scratch, an automated grant reporting system, an LMS from free tools, and a three-level homeless veteran employment program designed and funded through a coalition grant.
Jan 2007 – Jun 2009
Senior Interactive Specialist
Convio / Blackbaud
Directed integrated digital marketing, fundraising, membership, and advocacy campaigns for nonprofit clients. Mentored clients on interpreting program metrics and gaining executive support for data-driven decisions.
Apr 2005 – Dec 2006
Outreach Coordinator
Texas Equal Access to Justice Foundation
Led a statewide awareness campaign for TexasLawHelp.org — training librarians and community advocates in 21 Texas cities on free legal resources for low-income Texans. Generated TV, radio, and print coverage across the state. Traffic to TexasLawHelp.org quadrupled.
2000 – 2004
Web Manager / Digital Strategist
Tivoli/IBM · AMD · EDS · Works.com · ibooks.com
Enterprise web management, internet marketing, CMS implementation, and early ecommerce across technology and nonprofit sectors. Re-architected Tivoli’s 70,000-page site navigation over six months.
Earlier
Web & Communications
Texas Governor’s Office
Public-sector web and communications work that established an early fluency in regulated environments, government requirements, and mission-driven organizations.
Beyond the job
Paint pouring
Analytical art. The variables are the laws of physics, the results are not entirely predictable, and that’s exactly why it’s interesting. The making page has the full story.
Making things work
Magnets, velcro, resin, cardboard, packing foam, wheat paste — whatever the situation calls for. When something in the environment doesn’t work as well as it should, the instinct is to fix it. Sometimes the fix becomes something worth keeping. The goal is always the same: remove the friction.
Community
Adult literacy tutoring, annual homeless point-in-time counts in Austin (team leader on multiple years), and the ongoing conviction that showing up in person matters.
Pinball
Pete and I are enthusiasts. Gravity, physics, spin, strategy — it turns out the same instincts apply.