About
Senior web and digital program manager. Also: paint pourer, problem-solver, and keeper of a very opinionated cat.
Who I am
I make complex digital programs make sense — to engineers, to executives, and to the people stuck in between. For twenty years I have been the person who walks into a situation where the plan and the reality have stopped talking to each other, and figures out how to get them back in the same room.
I work best in the space where technology, content, process, and people all intersect. Where someone needs to translate between a CMS migration and a stakeholder who just wants to know when the site will be live. Where a broken QA workflow needs a new system, not just a new spreadsheet. Where the team is capable but the operating model is working against them.
I don't use jargon if I can use plain language instead. I don't build processes for the sake of having processes. And I try hard to make the people around me feel like the chaos is manageable — because usually it is, once someone draws the map.
"She untangles and reframes chaotic team systems and emotions into fixable processes — with empathy and calmness. I saw it firsthand."
Design vendor, Bridge Partners engagement · 2025
What makes me unusual
I speak both languages
Technical enough to know when something is genuinely hard and when it's being made complicated. Business-fluent enough to translate that to a VP without losing the nuance.
I build measurement in from the start
Analytics infrastructure, Power BI dashboards, GTM governance — I don't treat measurement as a reporting afterthought. It's part of how I know the work is working.
I use AI practically
Not as a novelty. I've built AI-assisted content workflows that cut drafting time to a fraction while keeping brand voice and human judgment exactly where they belong.
I make the room calmer
Delivery chaos is usually a communication and visibility problem wearing a technical costume. I find the real problem and address that instead.
Career timeline
Click a decade to explore. Each stop added something the next one needed.
Feb – Jul 2025
Web Delivery Program Manager
Bridge Partners (Microsoft Surface for Business)
Diagnosed structural delivery risks across a complex multi-vendor web program. Built a QA intake proof-of-concept, milestone visibility model, and documented a pragmatic modernization path.
Dec 2021 – Sep 2023
Web Marketing Manager
360training
Owned web delivery for B2B and B2C ecommerce properties. Built AI-assisted content workflows, led UAT across large releases, and created reusable delivery templates and operating rhythms.
Dec 2019 – May 2021
Project Manager
Educational Testing Service via PwC
Managed 10,000+ task project schedules for Texas K-12 statewide assessment. Built Power BI reporting infrastructure and created standardized schedule creation processes adopted across the PMO.
Jan 2018 – Dec 2019
Senior Digital Project Manager
Texas Association of School Boards (TASB)
Led an internal fee-for-service digital agency. Ran 40+ hours of stakeholder focus groups, built analytics connecting member behavior to business goals, and established delivery governance across a multi-site portfolio.
Nov 2014 – Jan 2018
Senior Digital Strategist
Ascension — Seton Healthcare Family
Led enterprise digital programs in a regulated healthcare environment: secure physician portals, online scheduling, Sitecore migration, and patient-facing experiences integrated with legacy systems.
May 2011 – Oct 2014
Director of Digital Strategy
Austin Free-Net / Texas Equal Access to Justice Foundation
Rebuilt nonprofit web presences from the ground up. Designed Salesforce reporting for city, state, and federal grant compliance. Won a PRSA award for the TEAJF engagement.
2000s
Web Manager / Digital Strategist
Tivoli/IBM · AMD · EDS · Convio/Blackbaud · Works.com · ibooks.com
Enterprise web management, internet marketing, CMS implementation, and early ecommerce across technology, government, and nonprofit sectors. Re-architected Tivoli's 70,000-page site navigation over six months.
Earlier
Web & Communications
Texas Governor's Office · Texas Access to Justice Foundation
Public-sector web and communications work that established an early fluency in regulated environments, government requirements, and mission-driven organizations.
Beyond the job
Paint pouring
Analytical art. The weights of pigments and the chemicals you add to each one change how gravity interacts with them. The variables are real, the results are not entirely predictable, and that's exactly why it's interesting.
Lori-ventions
Magnets, velcro, resin, and whatever's at hand. When something in the environment doesn't work as well as it should, I fix it. The goal is always the same: remove the friction.
Craftventions
Recycled and found objects turned into something useful or beautiful — usually both. The Pax Accessories Box is a side table, a storage unit, a motion-activated light situation, and a portrait of a cat.
Community
Adult literacy teaching, annual homeless point-in-time counts in Austin (team leader on many of them), and the ongoing conviction that showing up in person matters. Also: pinball. Pete and I are enthusiasts.