Lori Williams

• Built a single-page job tracker in plain JavaScript with browser-side encryption and GitHub sync, an AI-run job sweep that tiers postings against a written rubric, and a daily GitHub Actions job that scrapes company job boards.
• Completed Microsoft Azure AI Essentials Professional Certificate and AI for Project Managers training; moved into active test prep for the PMP exam.

Enterprise Web Program  ·  Large Enterprise B2B Technology Client

• Program manager for the Microsoft Surface for Business site launch, carrying it through about 30 rounds of copy, internationalization, design, and QA to an overnight launch across time zones.
• Sole PM across five external vendor teams (content, design, strategy and research, analytics, and development) for the Microsoft Surface for Business website (the program’s home on the Microsoft site), running in 49 locales, coordinating delivery under Bridge Partners oversight.
• Brought in following a vendor transition that left significant process and workflow gaps; assessed delivery risk and re-established structure across a complex, partner-heavy program.
• Built an integrated master schedule in MS Project, translating dependencies into milestone-based workback plans to align internal stakeholders and external partners.
• Diagnosed and documented five structural delivery system failures across schedule management, copy handoffs, asset workflows, QA tracking, and cross-tool integration; designed a phased remediation roadmap.
• Built and presented a proof-of-concept QA intake and tracking system on Microsoft Forms, SharePoint Lists, and Power BI, using the products’ built-in integrations; approved by delivery leadership before the engagement ended.
• Helped peers adopt AI tools through a team presentation and 1:1 sessions with interested colleagues.

Largest provider of regulated training in the US

• Owned web delivery for 10+ high-traffic ecommerce properties (OSHA, real estate licensing, TIPS, and healthcare training), partnering with SEO, content, design, and engineering on acquisition, UX, and conversion.
• Led the post-acquisition migration of the TIPS ecommerce site off unsupported infrastructure while rebranding, using a three-phase plan to avoid a big-bang launch; Phase 1 launched on time with B2B, B2C, and partner access uninterrupted.
• Localized TIPS content state by state for products regulated differently in each state, directing the SEO team to find each state’s dominant search terms, which became the state pages’ titles and URLs.
• Built an Asana intake for regulatory content changes with emergency routing and a 48-hour SLA for routine requests, agreed with the Regulatory team; it stayed the standard after the role ended.
• Built the executive case for a headless CMS architecture, correcting misconceptions held by both marketing and IT; approved by the CMO in a formal presentation and endorsed by the CTO.
• Introduced a structured ChatGPT copy workflow for VanEd real estate promotions that cut time-to-draft by about 90%, with human review kept in place.
• Built reusable delivery templates and operating rhythms (intake, estimation, UAT, launch checklists, retros) that improved quality and reduced surprises during high-volume delivery.
• Led QA for the TIPS migration when no one owned it: ran 20+ person cross-functional testing sessions, tracked bugs with executive visibility, and held daily resolution meetings through launch. Earlier releases had caused major problems for legal, accounting, and B2B sales because teams tested in silos.
• Created a modular business requirements document whose linked modules explained the why behind each request, so developers read only the modules they needed and commented before every review meeting. Developers hadn’t read BRDs before; afterward, their participation and the quality of their comments improved.
• Updated website pages directly in HTML and CSS in a mobile-first environment.

• Managed a 100,000+ task master project schedule and individual embedded sub-schedules of 10,000+ tasks each in Microsoft Project Web App for a Texas K–12 statewide standardized assessment program.
• Planned team capacity in Microsoft Project Web App, checking resource assignments against the schedule to catch overallocation.
• Took over data and UI for an executive Power BI dashboard mid-build and launched it on time; defined fields and reporting logic and improved data quality at the source.
• Created the PMO’s standard schedule-creation process and training materials for Microsoft Project Web App and Power BI; the process became the organization’s reference for new schedules.
• Designed custom MS Project fields and views that gave project managers portfolio-level visibility without navigating the full 100,000-task master schedule.
• Hosted PMO meetings and managed risk tracking across a program with significant cross-project dependencies and real consequences for cascading failures.

• Program-managed the design and launch of TASB’s personalized member portal on Kentico, built from 40+ hours of member focus groups, with GTM goal tracking live in Google Analytics from launch.
• Led day-to-day delivery as team lead for TASB’s formal internal, fee-for-service digital agency serving multiple internal clients and member organizations: managed all work and projects, ran the standups, and built the team’s tools, including a customized Asana.
• Owned cost estimates, SOWs, budgets, and invoicing for TASB’s internal fee-for-service digital agency, which operated like a standalone business inside a nonprofit.
• Turned 40+ hours of stakeholder focus groups into a prioritized backlog of 100+ measurable objectives, translating member needs into site capabilities.
• Designed and implemented a complete delivery operating system in Asana: two parallel intake workflows, a nine-state work queue, a structured triage process with five defined outcome paths, and peer QA built into every delivery cycle.
• Planned the agency’s capacity: triaged incoming work in Asana by team availability, deciding whether to take on or delay new requests and SOW commitments, and based cost estimates on the hours each project would need from the team.
• Program-managed the Kentico v9-to-v11 platform upgrade across TASB.org and 8+ microsites, including internal testing and UAT.
• Wrote a five-year roadmap for TASB leadership covering all of TASB’s web properties, including the member portal.
• Designed a GTM instrumentation strategy of about 40 tags with formal governance and naming conventions.
• Designed the Salesforce-to-Kentico data integration (a DMZ data cache), which was implemented.

Internal digital agency  ·  Largest nonprofit healthcare system in Texas (12,800 employees, 100+ clinical locations)

• Led strategy and delivery of Seton Cares, a custom employee-giving application on Convio/Blackbaud, coordinating three vendors (Sector45, IdeaLoop, BlkBox) to launch on a deadline tied to the annual giving campaign.
• Launched Seton’s first online scheduling (mammography), coordinating clinical, marketing, and vendor stakeholders around a simple patient experience built over legacy scheduling systems.
• Managed Seton’s side of the website launch for its first health insurance offering, under two brands (Seton Insurance Company and Dell Children’s Health Plan), working with the insurance vendor, legal, and marketing; built the site architecture and the compliance content-approval process.
• Operated a WordPress Multisite portfolio of 50+ SEO-optimized Seton websites across clinical service lines, including 13 for the Seton Fund; governed platform access using business rules and a structured intake process to manage stakeholder requests.
• Ran Seton’s first paid Facebook campaign and used self-taught Tableau analysis of imagery and messaging to tune 18 ad variations.
• Audited deliverability for Seton’s patient email program on Tea Leaves: found DKIM authentication missing (since fixed), set up seed inboxes to check inbox placement, and designed the re-permission email for 600,000 appended addresses, which gave each two chances to subscribe before marking it Do Not Email.
• Raised local listing accuracy across Google, Bing, Yelp, and other directories from 77% to 86% in six months, and ran an online reviews pilot monitoring 70+ review sites.
• Led Sitecore migration strategy and planning only (content strategy, technology planning, redirect governance); the migration itself ran about two years after departure. Delivered a migration plan and best-practices review for the incoming team.

• Led a team of 15: a volunteer coordinator, a marketing assistant, a computer lab monitor, and digital literacy and workforce development instructors who taught across Austin, some in Spanish.
• Built the strategic planning framework from scratch, designed and facilitated all-day planning sessions, and led the team through the organization’s first measurable goal-setting process.
• Rebuilt the Austin Free-Net website on WordPress, writing all of its HTML and CSS and installing its themes and plugins, and owned the site for two years.
• Designed an Excel-based automated reporting workbook for BTOP (federal) and City of Austin grant compliance, cutting reporting time by approximately 50%, and trained the replacement on the system before leaving.
• Managed all digital marketing operations (Google AdWords, Facebook advertising, social media, email, and monthly analytics reporting), with a marketing staff person and a volunteer coordinator reporting directly.
• Created a client data collection program that gathered 13,213 responses in one year to show program value to grant funders.
• Designed and won a grant for a three-level homeless veteran employment program (emergency employment, career foundations, and IT certification pathway), funded as the education component of a cooperative grant through the Ending Community Homelessness Coalition.